Addon: First Touch Email Marketing

First Touch Email Marketing

Why not follow up with website visitors too?

Converge makes it possible.

Most church websites have a lot of information about the church, but no obvious way to connect with website visitors. They visit the site once, then they are gone. You hope they found what they were looking for and that it was enough to solicit a church visit in the future.

A Converge website has the option of a "First Touch" home page. Converge automatically detects whether or not the website visitor is a first-time guest to the site. If they are, it sends them to a carefully crafted First Touch landing page designed to break the ice with them, answer core questions, and point them to a huge Call to Action. The Call to Action includes the opportunity to collect an email address from the site visitor through one of a number of value points.

This email address is immediately put onto a drip automation. A drip automation is a series of email messages that are automatically sent over a designated period of time. The content of these messages varies based on the specific "value point" through which the site visitor entered the automation. For example, it might be a three-day devotional series on the family, a series of inspirational scripture delivered by email, or simply a series of "get to know us" messages that will deliver the most important information about your church over a series of five days.

Here's an example of one of these email drip automations:


Each email builds anticipation for the next to help build retention and increase opportunities for engagement.

Will every website visitor sign up for an email drip automation? No, they won't.

However, we guarantee that more will sign up than would if you didn't provide the opportunity.

So, then what?

After the email drip automation concludes, the subscriber has the opportunity to stay on the list, or unsubscribe.

Those who choose to stay can be contacted from time to time about special events and opportunities at your church, greatly increasing the odds of a personal visit.

Does all of this sound complicated?

The great news is, the Converge team will set all of it up for you. Once the setup is done, it all happens automatically! You continue to be the "boots on the ground" to your church and community, and Converge handles the website traffic!

See our our First Touch FAQs below, and Contact Converge if your questions are still unanswered!

Frequently Asked Questions

Is there an additional ongoing cost to use First Touch?

In most cases, no. We'll set you up with a basic free account on the MailerLite platform. MailerLite will handle the email automation drip, and will allow up to 1,000 list subscribers at no cost. The only time there would be an additional cost is if your mailing list grows to over 1,000 subscribers (a good problem to have!). In that case, pricing can be seen here.

What types of email automations are available?

Email "drips" consist of a series of 3-4 emails sent over a period of 1-2 weeks. Each email builds on the next. Topics such as Salvation, Family, Parenting, and Prayer are all in the works. If you have a series of your own you'd like to use, we can set that up for you too.

Can I control the content of the emails going out in the automation?

Absolutely! This is your church, and we would hope that you would want to be aware of what is being sent with your church name on it. The Converge team has authored a series of emails with several themes. You'll be able to see exactly what the content of those emails is, and have opportunity to change it up at any time.

Will I have access to the email address list compiled by First Touch?

Definitely. The list will populate a database within your MailerLite account. You'll have access to the list, and you'll be able to utilize it at any time for additional email activities. You'll want to be careful not to overuse the list, however. Here's a fantastic article by Constant Contact that can help you navigate this topic.


Converge delivers results, guaranteed.