Social Media Retargeting
Simply put, social media retargeting is the process of identifying individuals on a social media network (i.e. Facebook) who have visited your website and displaying a social media ad to them.
If you are on the internet at all, you've probably seen this method being used by advertisers. Why do they do this? Because it works!
- Remind potential visitors about your church. They visited your church website for a reason. If they are contemplating a visit, you can encourage them to follow through!
- Raise brand awareness. A thousand other thoughts are crowding into people's heads. Retargeting is a great way to push your church to the front of their minds.
- Focus your advertising spend on people that you already know are interested in your church. Again, these ads are only shown to individuals who visited your website - prime prospects!
Let's say a visitor finds your church web page in a search engine, and ends up on your website.
As soon as the site visitor lands on your site, Converge automatically checks with Facebook to see if that individual has a Facebook account. If they do, Facebook will remember this information, and next time that individual browses Facebook, they will see an ad from your church inviting them to visit.
Sound complicated or expensive? Don't worry, it doesn't have to be either. With the Retargeting addon from Convergesites.com, our marketing team will set everything up for you with the ad invitations you want at whatever budget works for you.
For as little as five dollars, you can get started! No hassle, long-term commitment, or confusing settings.
You can increase, decrease, or pause your remarketing at any time.
Check below for answers to more questions, and give remarketing a try!