Search Engine Optimization
The best website on the internet is only as effective as it is visible. Put plainly, if people can't find it, they won't be influenced by it. While there is no single "SEO trick" or "magic bullet" that will make your website explode with traffic, there are some baseline steps that will put your new Converge website on a straight path to success in the realm of search engine rankings.
When purchasing the Search Engine Optimization addon for your new Converge website, here's what we'll do to set you on that path:
Optimize Title Tag
Your website's title tag includes your full church name followed by your city and state. This is one of the most important factors that will help you rank for searches for churches in your area.
Optimize Meta Description Tag
We'll help you craft a keyword-rich paragraph and establish it as your meta description tag. This will appear as your website description on the Google Search Engine Results Page (SERP).
We'll create custom URLs for each page containing keywords relevant to the content.
We'll compress all images used on your website to allow for faster page load times. Image file names will be optimized with keywords, and alternate text keywords will be added where possible.
Create URL Redirects
Any previous website URLs that don't directly translate over to the new URLs will be 501 redirected to the new URLs. This will ensure that you do not lose any SEO juice you previously had before moving to Converge. The default 404 page will be set to your website’s home page.
Submit Sitemap to Google Webmaster Tools
We'll submit your new website sitemap to Google Webmaster Tools. This action prompts Google to index the pages of your website so that they can be properly displayed in search results. We'll provide instructions on accessing Webmaster Tools with your Google account.
Connect to Google Analytics
We'll connect your website to Google Analytics. This incredible tool gives you an in-depth look at your website traffic statistics. You can use this information to get an idea of the scope of your website influence. The statistic information can also be used to tweak your website content. Just like Webmaster Tools, you'll access Google Analytics using your Google account.
Review Website Text Content
The text content on your website is key to getting good search engine rankings. It should contain keywords that people would search for to find your church. If we feel your text content could be better worded, we'll make suggestions for more effective wording. We understand that ultimately you decide what text is displayed on your pages, so it is your decision as to whether or not you change the text content to match our suggestions.
Resolve Duplicate Content Issues
We'll make sure your website SEO doesn't suffer due to duplicate content. If your domain is not set up properly, it can result in your website residing at multiple locations. This will be adjusted to ensure your website resides at a single domain location therefore increasing the likelihood of your website being promoted in rank.
Your new Converge site will be run through each of these procedures, and we'll provide a full report at the end. While this is a one-time service, and does not include any ongoing SEO management, it will set you on the right course for solid search engine ranking!